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The Blonde Salad - Harvard Fashion Blogging Case Study

Posted on 20 May 2015

When Chiara Ferragni launched her fashion blogging platform The Blonde Salad in 2010, luxury fashion were largely reluctant to take the digital leap, fearing brand dilution. But Ferragni – an intrepid digital fashion disrupter par excellence – envisioned the future of haute tech, tenaciously parlaying The Blonde Salad into an $8 million luxury fashion blogging platform.

Her success and tenacity attracted the attention of Harvard Business School to present a first ever fashion blogger case study for its new Luxury Marketing MBA program. The B-School course focusses on major fashion brands, including case studies of Stella McCartney, Jimmy Choo, and Milan-based blogger Chiara Ferragni. Ferragni originally sealed her success as an influencer with Louis Vuitton.