Global Social Media Insights and Research

  • Brian Solis Blog On The Attention Economy
    10 February 2015

    In his latest blog on the Attention Economy, Brian Solis, digital analyst and futurist at the Altimeter Group, shares his thoughts on finding the new essence of storytelling in the Digital Age. He begins with a quote: “If I had more time, I would have written you a shorter letter.”

  • Sentiment Analysis Webinar: From the Trenches
    7 November 2014

    Is advanced NLP (Natural Language Processing) sentiment analysis the holy grail to competitive edge and leading innovation? Learn from leading social analysts how sentiment analysis works today; technological advancements; recall accuracy and implications for market research; and why your organization can’t afford not to have a sentiment analysis strategy.

  • $14 Trillion Market: Women Re-Imagine Advertising
    16 October 2014

    Women took a dynamic stand at Advertising Week XI in New York in a powerful display of solidarity against the current status quo in advertising which still — in the 21st century — degrades, objectifies and stereotypes women. Women represent a $14 trillion market. They make 85% of household purchasing decisions and heavily influence the rest. Forbes reports that women are on a trajectory to control more than two-thirds of the nation’s wealth by 2030, lead by women entrepreneurs.