Global Social Media Insights and Research

  • Sentiment Analysis Webinar: From the Trenches
    7 November 2014

    Is advanced NLP (Natural Language Processing) sentiment analysis the holy grail to competitive edge and leading innovation? Learn from leading social analysts how sentiment analysis works today; technological advancements; recall accuracy and implications for market research; and why your organization can’t afford not to have a sentiment analysis strategy.

  • $14 Trillion Market: Women Re-Imagine Advertising
    16 October 2014

    Women took a dynamic stand at Advertising Week XI in New York in a powerful display of solidarity against the current status quo in advertising which still — in the 21st century — degrades, objectifies and stereotypes women. Women represent a $14 trillion market. They make 85% of household purchasing decisions and heavily influence the rest. Forbes reports that women are on a trajectory to control more than two-thirds of the nation’s wealth by 2030, lead by women entrepreneurs.

  • Social Media Intelligence in 43 Languages
    7 October 2014

    Localspeak’s native language social media analysts now support 43 languages and cultures. As a NetBase business partner, we use NetBase Application – a natural-language processing tool that monitors a brand’s real-time vital signs—to support global brand insights, analytics and market intelligence in 43 markets.