When Chiara Ferragni launched her fashion blogging platform The Blonde Salad in 2010, luxury fashion were largely reluctant to take the digital leap, fearing brand dilution. Her success and tenacity attracted the attention of Harvard Business School to present a first ever fashion blogger case study for its new Luxury Marketing MBA program.
In his latest blog on the Attention Economy, Brian Solis, digital analyst and futurist at the Altimeter Group, shares his thoughts on finding the new essence of storytelling in the Digital Age. He begins with a quote: “If I had more time, I would have written you a shorter letter.”
Is advanced NLP (Natural Language Processing) sentiment analysis the holy grail to competitive edge and leading innovation? Learn from leading social analysts how sentiment analysis works today; technological advancements; recall accuracy and implications for market research; and why your organization can’t afford not to have a sentiment analysis strategy.