Posted on 24 October 2017
Localspeak’s new Middle East Beauty Report is now available for free download at NetBase.
The beauty and personal care market is thriving in the Middle East, presenting new opportunities for both Western and niche indigenous brands. However, the market is fast-changing and can be prone to fickle tastes, sometimes with a surprisingly short-lived consumer adoption cycle before a product loses its luster with the market. Being agile, tracking trends in real-time, and fostering an active community of influencers are all key to success in this dynamic space.
In this industry outlook report, understand the Middle East beauty and personal care market’s growth projections, consumer characteristics, and social media preferences. Learn about trends such as Natural/Organic/Halal products, the heightened importance of brand recognition and how up-and-comers can compete, and the significant role of online influencers and bloggers.