Localspeak is a multicultural in-language OE coding/translation and adaptation company that works with leading market research companies and brand innovation firms across the globe.
Recognizing both the differences and similarities in U.S. and global multi-cultural markets, we facilitate cultural and linguistic segmentation that assists clients in identifying the cultural triggers that drive a brand’s global messaging in local markets.
Working in a pan-regional collaborative editorial environment, Localspeak ensures culturalized segmentation across all markets and channels, while maintaining core messaging. Our coders and translators, well steeped in the rigors of branding communications and market research studies, possess the ability to code in numerous languages in Ascribe and typically code and translate multiple global market studies concurrently, while synching code frames in all markets.
Since the company’s founding in 1996, Localspeak has been entrusted with coding, translating, adapting and culturalizing international consumer surveys for a diverse group of industries and survey genre that include global media tests to videogame launches, concept, title and advertising tests, to consumer products surveys for global brand aggregators and extensions.
Localspeak clients include Ipsos, OTX , Hall & Partners, Kantar Operations, Lightspeed Research, Market Share Partners, Gazelle, Ameritest, Interpret LLC .
Our native coding teams provide in-language coding and survey translations.
Each of our translators is a native speaker who has worked professionally in the field for a minimum of five years, preferably with agency experience.
Each of our translators possesses an intimate knowledge of U.S. marketing and advertising practices. Our professional translators have worked in brand marketing, advertising, consumer research, communications or entertainment.
Culturization teams in each market are comprised of a lead translation specialist, senior global editor, cultural/subject editor, peer industry reviewer, demographic reviews, key terminologist, and regional vernacular “guru.”
We maintain a dynamic in-house coder training program that equips our international coders to deliver a significant range of study genres and industry disciplines that include: Automotive, Concept Studies, Consumer Electronics, Consumer Health, Corporate Customer Satisfaction, Financial, Games, Hispanic, Media Ad Testing, Movie Trailers, Online Shopping, Technology, Packaging.