Fashion sustainability and ethics may seem like surprising topics for the just concluded Davos World Economic Forum.
When Chiara Ferragni launched her fashion blogging platform The Blonde Salad in 2010, luxury fashion were largely reluctant to take the digital leap, fearing brand dilution. Her success and tenacity attracted the attention of Harvard Business School to present a first ever fashion blogger case study for its new Luxury Marketing MBA program.
In his latest blog on the Attention Economy, Brian Solis, digital analyst and futurist at the Altimeter Group, shares his thoughts on finding the new essence of storytelling in the Digital Age. He begins with a quote: “If I had more time, I would have written you a shorter letter.”
Is advanced NLP (Natural Language Processing) sentiment analysis the holy grail to competitive edge and leading innovation? Learn from leading social analysts how sentiment analysis works today; technological advancements; recall accuracy and implications for market research; and why your organization can’t afford not to have a sentiment analysis strategy.
Women took a dynamic stand at Advertising Week XI in New York in a powerful display of solidarity against the current status quo in advertising which still — in the 21st century — degrades, objectifies and stereotypes women. Women represent a $14 trillion market. They make 85% of household purchasing decisions and heavily influence the rest. Forbes reports that women are on a trajectory to control more than two-thirds of the nation’s wealth by 2030, lead by women entrepreneurs.
Localspeak’s native language social media analysts now support 43 languages and cultures. As a NetBase business partner, we use NetBase Application – a natural-language processing tool that monitors a brand’s real-time vital signs—to support global brand insights, analytics and market intelligence in 43 markets.
At the recent Social Shake-Up in Atlanta, Robin Carey, CEO of Social Media Today, asked Brian Solis “Is Social Media dead?” Solis traces the disruptive trends happening in social businesses and how to ride the digital transformation wave to create meaningful solutions to today’s problems.
“Sharing is the new buying,” according to Jeremiah Owyang, Founder of Crowd Companies. A new marketplace model – the Collaborative Economy – has been spawned in the era of social media where “products are becoming services.” Where people have “membership” to goods rather than “owning.”