Global Social Media Insights and Research


New K-Beauty industry report analyzes consumer attitudes in Korea towards beauty and skincare. Localspeak uses social media analytics to understand the conversation and derive key insights on the Korean beauty consumer that can be used by brands to tailor products and to market in this region. Specific topic categories surfaced include anti-aging, skin whitening, fruit juice makeup, influencers, retail channels, and more.

Korea Beauty Industry Outlook 2017
15 November 2017

New K-Beauty industry report analyzes consumer attitudes in Korea towards beauty and skincare. Localspeak uses social media analytics to understand the conversation and derive key insights on the Korean beauty consumer that can be used by brands to tailor products and to market in this region. Specific topic categories surfaced include anti-aging, skin whitening, fruit juice makeup, influencers, retail channels, and more.

Middle East Fashion Outlook
24 October 2017

In this industry outlook report, learn about MENA fashion industry trends, forecast for the future, social conversation, sentiment drivers, and much more.

Middle East Beauty Market Outlook 2017
24 October 2017

The beauty and personal care market in the Middle East is thriving, presenting new opportunities for both Western and niche indigenous brands.

In this industry outlook report, understand the Middle East beauty and personal care market’s growth projections, consumer characteristics, and social media preferences. Learn about trends such as Natural/Organic/Halal products, the heightened importance of brand recognition and how up-and-comers can compete, and the significant role of online influencers and bloggers.

Japan Beauty Industry Social Media Analysis
24 October 2017

The comprehensive Japan Beauty Industry Outlook 2017 report culls insights on consumer attitudes in Japan towards beauty and healthcare. The author uses social media analytics to understand the conversation and derive key insights on the Japanese beauty consumer that can be used by brands to tailor products and to market in this region. Specific topic categories surfaced include anti-aging, skin whitening, sustainable products, packaging, and many others.

Davos WEF-Fashion Sustainability & Ethics
26 January 2016

Fashion sustainability and ethics may seem like surprising topics for the just concluded Davos World Economic Forum.

The Blonde Salad - Harvard Fashion Blogging Case Study
20 May 2015

When Chiara Ferragni launched her fashion blogging platform The Blonde Salad in 2010, luxury fashion were largely reluctant to take the digital leap, fearing brand dilution. Her success and tenacity attracted the attention of Harvard Business School to present a first ever fashion blogger case study for its new Luxury Marketing MBA program.

Brian Solis Blog On The Attention Economy
10 February 2015

In his latest blog on the Attention Economy, Brian Solis, digital analyst and futurist at the Altimeter Group, shares his thoughts on finding the new essence of storytelling in the Digital Age. He begins with a quote: “If I had more time, I would have written you a shorter letter.”

Sentiment Analysis Webinar: From the Trenches
7 November 2014

Is advanced NLP (Natural Language Processing) sentiment analysis the holy grail to competitive edge and leading innovation? Learn from leading social analysts how sentiment analysis works today; technological advancements; recall accuracy and implications for market research; and why your organization can’t afford not to have a sentiment analysis strategy.

$14 Trillion Market: Women Re-Imagine Advertising
16 October 2014

Women took a dynamic stand at Advertising Week XI in New York in a powerful display of solidarity against the current status quo in advertising which still — in the 21st century — degrades, objectifies and stereotypes women. Women represent a $14 trillion market. They make 85% of household purchasing decisions and heavily influence the rest. Forbes reports that women are on a trajectory to control more than two-thirds of the nation’s wealth by 2030, lead by women entrepreneurs.

Social Media Intelligence in 43 Languages
7 October 2014

Localspeak’s native language social media analysts now support 43 languages and cultures. As a NetBase business partner, we use NetBase Application – a natural-language processing tool that monitors a brand’s real-time vital signs—to support global brand insights, analytics and market intelligence in 43 markets.