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$14 Trillion Market: Women Re-Imagine Advertising

Posted on 16 October 2014

Women took a dynamic stand at Advertising Week XI in New York in a powerful display of solidarity against the current status quo in advertising which still — in the 21st century — degrades, objectifies and stereotypes women. Feminism was a vital thread heard in the lineup of panels calling for the industry to re-imagine by taking stock of the bottom line of their brand clients and how self-defeating, offensive sexist marketing is impacting their clients.

Women represent a $14 trillion market. They make 85% of household purchasing decisions and heavily influence the rest. Forbes reports that women are on a trajectory to control more than two-thirds of the nation’s wealth by 2030, lead by women entrepreneurs. It’s no wonder that advertisers who are building awareness-generating, stereotype-busting messaging and images into ads that target women are succeeding.

Here are video links to some of the AWXI dynamic women’s panels.

Rethinking Marketing to Women with Lean In’s Sheryl Sandberg, Getty Images CEO Johnathan Klein, Cosmo Editor-in-Chief Joanna Coles and BBDO CEO Andrew Robertson.

SheKnows Fem-vertising – Women Demand More From Brands with SheKnows Samantha Skye hosting Univerlever’s Kathy Obrien, Clio award winning producer Lauren Greenfield (Unilever’s Always “Like a Girl,” campaign), and Jess Bennett of Lean In/Getty Images.

Women Aren’t Creative?, hosted by JWT Chief Talent Officer Laura D’Agostini

Thrive hosted by Arianna Huffington

Inspiration-Innovation

Makers: The Face of Fearless, Gloria Steinem interview with Sam Cook