Global Social Media Insights and Research


  • Decoded Fashion Summit's Tech Allure
    5 December 2017

    Even with the fashion industry’s rapid adoption of tech, as well as an abundance of consumer insights analytics at their disposal, there was an alarming consensus at the Decoded Fashion Summit that fashion still doesn’t pay enough attention to consumer expectations, suffering, instead, from terminal navel-gazing, which leads to myopia in terms of experiential thinking. Article link

  • Germany Beauty & Skincare Industry Outlook 2017
    5 December 2017

    Localspeak uses social media analytics to understand the conversation and derive key insights on the German beauty consumer that can be used by brands to tailor products and to market in this region. Specific topic categories surfaced include anti-aging, organic products, packaging, men’s grooming and skincare, and more.

  • Korea Beauty Industry Outlook 2017
    15 November 2017

    New K-Beauty industry report analyzes consumer attitudes in Korea towards beauty and skincare. Localspeak uses social media analytics to understand the conversation and derive key insights on the Korean beauty consumer that can be used by brands to tailor products and to market in this region. Specific topic categories surfaced include anti-aging, skin whitening, fruit juice makeup, influencers, retail channels, and more.