Global Social Media Insights and Research

Fashion Data Analytics Or Sartorial Soothsaying?

Posted on 29 June 2016

Social media analysis of Milan Men’s SS Fashion Week forecasts style trends harkening to an age-old wanderlust, impeccably styled.

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Has Global Luxury Fashion Hit A Bubble?

Posted on 25 April 2016

Along with global market vicissitudes, luxury is being disrupted by new luxury global consumer attitudes and expectations, underpinned by the tenacious values of a new generation of affluents. Fashion industry disruption, as well, is at an inflection point, grappling to fix a woefully arcane distribution, manufacturing and supply-chain system.

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Global Fashion Month Skirts The Mold

Posted on 10 March 2016

Fashion’s ecosystem is experiencing a back to the future swing. In an era where consumer expectations have been stoked by see-now-buy-now free shipping ecommerce fulfillment, no longer do fashion consumers get satisfaction from elaborately staged runway hoopla and fanfare. No satisfaction either in what has become pure anachronism—February catwalk bikinis and cruise wear and August furs—which don’t deliver for six months!

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NYFW – Bellwether of New Fashion Ecosystem

Posted on 21 February 2016

Disruption is the new fashion ecosystem, and the only way to compete, create and cultivate is within the social sphere. Hence the imperative of social intelligence and listening.

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Is Paris Couture The Cat's Meow of Digital Fashion?

Posted on 3 February 2016

Democratization of luxury and couture in social media may erode the notion of exclusivity, but luxury brands, especially fashion, have an opportunity in social to build overall brand equity. And couture exposure creates brand allure and lift across luxury ready to wear.

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