4 November 2013
When will the Food and Beverage industry learn that covert C-suite behavior just won’t fly today in our socially translucent metasphere?Read more
24 October 2013
It’s like déjà vu, all over again—the famous malapropism from Major League Baseball icon Yogi Berra –couldn’t be farther from the truth. But had Yogi ostensibly experienced the same “déjà vu” enjoyed by today’s futurists and trend-spotters, I wonder what his take would be on predictions today in the business world’s accelerating technological disruption.Read more
18 October 2013
Was the Q3 report from Coca-Cola Company really all that bad?
Even with a modest uptick, global diet soda sales in the last two quarters for Coca-Cola have plummeted to a 10-year low, followed by a similar decline in sales for Coke, the company’s iconic sugar-laden brand. Crying out for help in reversing the souring consumer tastes for its artificially sweetened sodas, Coca- Cola is betting on LeBron James and his desperate primal screams in the new campaign for Sprite titled For the Thirsty ?Read more
11 October 2013
As the industry’s Fall conference schedule continues, those in attendance all seem to agree on one new reality: The definition of competitive advantage has changed. What advertisers, brands, marketers and tech innovators don’t agree on is how that advantage is achieved.Read more
4 October 2013
As we initially reported in this post on our Globalspeak social listening blog, the global war on GMO s continues to heat up in 2013.
In April the U.S. Congress passed the “Monsanto Protection Act” (H.R. 933) and the global March Against Monsanto was held in May. The Italian Ministry imposed a nationwide ban on GMO s in July and in France, despite the publishing of findings of a recent French study that confirmed the insidious human health risks of GMO s, a High Court reversed that nation’s ban on Monsanto’s right to cultivate GMO corn.Read more
26 September 2013
Right on the heels of Social Media Today’s inaugural Social Shake Up 2013 last week in Atlanta, I continue on the whirlwind of autumnal conferences this week at the 10th annual Advertising Week New York. In the midst of five days chock-full of keynote speakers, panel discussions and numerous other special events, “Big Data” and “Social Media” once again are the hot topics, both of which continue to evoke pitched emotions that run the digital gamut from bewilderment, trepidation and terror to exultation. And like all winds of change where curiosity thrives, attendance is elevated with an expected crowd of 90,000 advertising and marketing professionals from across the globe.Read more
19 September 2013
Discussions were heated at Social Media Shake up 2013, the brainchild of Social Media Today Publisher Robin Fray Carey. Attracting a crowd of nearly 500 attendees over this past couple of days in Atlanta, I decided to take a peek at the conversations using the robust social discovery tool NetBase . Gazing through the social media looking glass, I found this:Read more
10 September 2013
Just one-third of all New York City ( NYC ) residents eligible to vote in the city primary races are expected to head to the polls today. For one of the leading Democratic mayor hopefuls—Public Advocate Bill de Blasio, City Council Speaker Christine Quinn and former City Comptroller Bill Thompson—the city’s 2.27 million Hispanic residents, 23% of whom may cast their ballots, could be holding the trump card.Read more
28 August 2013
It’s high time for global food manufacturers to invest in a strategic social media listening practice.
This summer has yielded a booster crop of alarmed consumers. New revelations of the science behind Monsanto’s GE and GMO s products, labeled ‘satanic’ by the French and other nations, have been widely debated in social media forums. Yet France in particular offers a case study both for the food titans and consumer groups.Read more
23 August 2013
Social forensics and listening practice aside, Coca-Cola has recently received a clear message of souring consumer tastes as sales of Diet Coke fell for the second consecutive year on the heels of a second quarterly drop in global sales. Reflecting a trend in consumer thirst and ideas about health, overall sales of diet sodas have fallen more than sales of beverages containing sugar, with Diet Coke sales down by a ratio of 3 to 1 over sugar-sweetened Coke. Sales volumes for Diet Pepsi and Pepsi plunged over twice as much.Read more