Global Social Media Insights and Research


Brand Reputation Management in the Trumpean Era

Posted on 31 January 2017

Brand reputation management has entered a new era, with significant implications for social media monitoring and proactive risk aversion practices.

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Trump Enterprises: A Gilded Brand’s Political Conundrum

Posted on 6 December 2016

What might social media augur for aspirational luxury?
Some might say that the Dictator chic decor of our President-elect’s digs should have been a dead giveaway of what to expect. Fashion and style have always been a reflection of the times, however strange, we live in. Fashion is political, period.

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The Urgency of Fashion - NY Fashion Week

Posted on 22 September 2016

The kerfuffle afoot to recalibrate the arcane fashion industry calendar and system as we know it—a shakeup begun at New York Fashion Week last season—seems to have added dissonance to an already misaligned industry. Translation: the practice of showing puffers in August and sundresses in February, intended for sale six months hence.

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Body Politics of Fashion in Social

Posted on 29 July 2016

Owing to his body positivity mantra, New York designer Christian Siriano—known for his couture fantasy gowns and as a successful Project Runway winner—is fast becoming somewhat of a standard bearer for diverse body and age-defying couture fashion, and in the process, shunning an industry’s staid and stultifying notions of female beauty.

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Is Luxury Fashion Love Blind In Social?

Posted on 15 July 2016

All you need is love. Or so it seems the love potion luxury fashion houses are brewing in social media has the potency to cast that elusive spell on social media “luxurians,” customers and aspirationals alike.

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