Localspeak

Hallmark’s Warm Heart Sees Sentiment Cooling

15 February 2012

Social insights show consumer sentiment lukewarm on V-Day. As consumer values shift and spending patterns continue to morph, perhaps it is time for Hallmark—an iconic symbol of Valentine’s Day—to take a deeper look into the consumer values of Millenials.

Latino Social 2012 Campaign Digest: As Obama Speaks Out, Constituents Speak Up

9 February 2012

Latino voters are highly engaged in the 2012 Campaign universe of social media.

As Localspeak continues its Theme Mapping of Spanish social media posts for this installment of Social Latino 2012 Campaign, I came across an article in Social Media Today penned by Corey Murray stressing the importance of quality and influence —not just numbers—in measuring true social media ROI . Murray “nailed” it.

It’s Politics As Usual for Spanish-Speaking Latino Voters

1 February 2012

In this blog, Localspeak begins our Social Latino 2012 Campaign Digest using NetBase tools to analyze NLP processed Spanish-language social media forums. In monitoring social media political sentiment among Spanish-speaking Latinos, as measured by the emotional value of language in particular, we will gauge trending political and social issues and passion intensity in this Spanish-speaking sector of the population.

Evidently Not ALL Things Go Better With Coke

25 January 2012

It’s quite alarming when my NetBase social media analytics tool reveals consumer warnings on beverage contaminations – in three languages, and from different world regions. When global consumers voice food and beverage safety in concert, albeit for different reasons, things get scary.

Latino Social Sentiment Shows Hallmark Cares Enough to Send the Very Best

22 January 2012

When the going gets rough, Hallmark gets going. Responding to the rise in America’s recessionary unemployment, the iconic brand—considered the behemoth of emotional marketing—launched a new line of greeting cards last fall for the country’s growing number of downsized, laid off, and otherwise pink-slipped workers.

Tommy Hilfiger “Par-tay” Rocks Spanish Social Sentiment

13 January 2012

Fans of Tommy Hilfiger in the Spanish market now are straddling between the brand’s renowned “preppy” look and its new sexy rock styles as the brand continues its aggressive global expansion.

WeightWatchers® Is “In Control and on the Track to Success” With Net Sentiment

6 January 2012

So just how obsessed are women with their weight? Well, according to a WeightWatchers (WW) study released in 2011 ‘women tend to think more about food than sex, while they’re dieting.’

People On The Go For The Holidays Want To Know

16 December 2011

So who is “behind” my ultimate gift pick for the urbanite on your holiday list?

For Social Media, It’s the End of the Year as We Know IT

9 December 2011

I’ve been reading through many, and quite different compilations of the favorite and/or most successful social media campaigns in 2011—and none of them seem to include the Greenpeace and Mattel “Barbie, It’s Over” campaign, in which the nonprofit targeted the toy company with a multimedia campaign in hopes of improving Mattel’s poor deforestation policies. It happens that this social media campaign is my pick for this year’s “Best of the Best.”

After Lockout, NBA Aims to Lock Up The New Season

2 December 2011

The anxiety of pro basketball loyalists during the 149-day NBA lockout drama certainly didn’t flat line social net sentiment, with the languishing hope of fans running high at rumors of an end to the season shutout.