Global Social Media Insights and Research

Strutting the Social Catwalk Data Trail

Posted on 17 March 2015

Fashion designers are meticulous researchers, known for their keen sixth sense in predicting viable fashion trends, seasons in advance. Inspired by mixed media visual references of all kinds, from classic to pop culture. So, it’s no surprise that designers increasingly rely less on actual globetrotting, traveling instead a hybrid inspirational path, prowling social media like Instagram and Tumblr for design stimuli to inspire their “mood boards” and, ultimately, influence their collections.

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A Socially Evolved New York Fashion Week

Posted on 12 February 2015

Social media discovery may not yet be a science, but it has the power to baffle, surprise and delight. So, you’ve got to hand it to the brand innovation gurus when it comes to seizing the day in the social media build to New York Fashion Week 2015. Yeezy? This week’s dominant NYFW15 brand?

I admit, I was among the flummoxed. Typically, my NYFW social web analysis in NetBase would unveil a tidal wave of hot runway shows, events, fashion labels, personalities and, of course, the New York street-style scene.

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Wearable Tech Seeks Stylish Tailoring in 2015

Posted on 2 February 2015

When I started tracking wearables in social media last year, I chose the fashion-tech angle, shunning gadget-laden biometric fitness wristbands, most of which I considered ugly, trendy trinkets—with no apparent thought to feminine aesthetics and minimal functionality—doomed for the junk drawer.

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Paris Fashion Week Thrives In Social Media

Posted on 17 October 2014

Paris Fashion Week may have taken place on the catwalks in Paris temples of fashion, but it truly lives in social media, in any language. Perhaps the biggest fashion revolution today is the greater transparency we’re witnessing in the industry, inviting outliers into the clan. The ah-ha moment seems to have arrived in fashion, where designers and labels now understand it’s the customers who “own” and cultivate their markets, giving new tone, texture and suppleness to the fabric of a notoriously cliquey industry.

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Women Rock Advertising Week XI

Posted on 10 October 2014

This year New York’s Advertising Week XI gave itself a facelift, but this one wasn’t Photoshopped. In contrast to the past decade of AW programming—largely male dominated panels and scant attention to the pandemic we know as the industry’s propensity for female stereotyping and denigrating hypersexualization—a stealthful revolution by “digital imagery” seems to be emerging.

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