Posted on 25 April 2016
Along with global market vicissitudes, luxury is being disrupted by new luxury global consumer attitudes and expectations, underpinned by the tenacious values of a new generation of affluents. Fashion industry disruption, as well, is at an inflection point, grappling to fix a woefully arcane distribution, manufacturing and supply-chain system.
Posted on 10 March 2016
Fashion’s ecosystem is experiencing a back to the future swing. In an era where consumer expectations have been stoked by see-now-buy-now free shipping ecommerce fulfillment, no longer do fashion consumers get satisfaction from elaborately staged runway hoopla and fanfare. No satisfaction either in what has become pure anachronism—February catwalk bikinis and cruise wear and August furs—which don’t deliver for six months!
Posted on 21 February 2016
Disruption is the new fashion ecosystem, and the only way to compete, create and cultivate is within the social sphere. Hence the imperative of social intelligence and listening.
Posted on 3 February 2016
Democratization of luxury and couture in social media may erode the notion of exclusivity, but luxury brands, especially fashion, have an opportunity in social to build overall brand equity. And couture exposure creates brand allure and lift across luxury ready to wear.
Posted on 21 January 2016
Bowie spawned the notion that there is value in reinvention. His had an inimitable and enduring sense of fashion. “I think if you’re really going to entertain an audience then you have to look the part, too,” he told Cameron Crowe in a 1976 Playboy interview.